For years, social media marketing was largely about building an audience, generating engagement and keeping your brand visible in the feed. But the way people discover businesses online is changing. Your social media isn't just something people scroll through anymore. Increasingly, it's something they search…

The expanded 48-team format of the FIFA World Cup is underway. 104 matches played in total across Mexico, Canada, and The United States.

The increased number of teams and matches involved isn’t the only new thing about the tournament. You will have no doubt seen the logo for the World Cup

Social Media polls. Whether you love them or hate them, find them useful, or annoying – businesses (and personal accounts too) clearly find them useful because of the abundance of polls we see every day on popular social media applications.

The Scream franchise doesn’t just offer us clever meta-commentary on the slasher horror genre, but its ‘Scream 5’ marketing campaign displays an astute awareness of how to really grip an audience.

Since I started the Kickstart Scheme in June, I have learnt a wide range of new skills and gathered a more professional experience in social media and digital marketing.

Using social media as a personal account is totally different to using the platforms for clients or the company itself. There is a lot to think about other than what you post and how your friends are going to react to what you’ve shared. The elements that come into play when posting content for other companies are unimaginable. (until you learn what they are)

The internet has billions of users every day, either shopping, using social media platforms, google searching or downloading files. Digital marketing priorities the internet as it’s how people expand their internet reach and stay connected to their target audience.

Digital marketing is constantly evolving, Algorithms, updates, new features, even new platforms, which means it is getting more difficult to understand how to get the best out of your online content.

What is Target Audience Segmentation?

First of all, let’s define the target audience – the group of people that you want to promote your business to. Your target audience is who you want your business to be seen by, whether online on social media or otherwise.

What is an Algorithm?

Social media algorithms are a set of rules defined by a social media platform to sort posts in a users’ newsfeed based on relevancy instead of publishing time…

What is a Hashtag?

A hashtag is a word or phrase that starts with the symbol # and is often found included in captions on social media posts. Hashtags are mostly used to describe which topic the content relates to. Hashtags will not work if spaces or symbols are in the text.

You want people to find your website through different routes. Existing customers already know your website and brand name, but what about new potential customers? You need to think about different ways you can expand your reach to a new audience. By providing the correct content for your target audience you can reach new people on a bigger scale with consistent blogging

Content marketing involves the creation of online material such as videos, blogs, and social media posts about a service or product for a target audience, and sharing content helps to build a relationship with your audience and can strengthen your reputation. Here are a few tips to get it right.