Viral Marketing Then & Now: The Blair Witch Project & Unfriended

Viral Marketing Then & Now: The Blair Witch Project & Unfriended

In 1999, Daniel Myrick and Eduardo Sánchez released a low budget, found footage horror movie which rocked the world with controversy, however unlike most other horror movies, it was not the film’s content that sparked speculation but its legendary viral marketing scheme (which took place before Twitter, YouTube and Facebook even existed) and has left modern horror movies longing to replicate it to this day. 

Read More