Spring is the time for new beginnings, so why not take the opportunity to revamp your social media strategy. Here at Yellow Spider Media we love seeing businesses expanding online, especially using the power of Twitter.
So, without further ado, we’ve listed our top tips to boost your brand on Twitter:
Use Relevant Hashtags
A strong, relevant hashtag is the key to getting your tweets noticed. Use Twitter’s “Trends” section to see which topics are trending and come up with ways you could use them as hashtags to promote your business. For Example: If #MondayMotivation is trending, come up a motivational tweet or a quote that fits with the motivation theme. Don’t forget to use the hashtag!
Speaking of topical tweets, keep an eye on the date and tweet things relevant to the time of year. For example: Christmas hashtags will be all the rage in December. Use this as a guide to come up with suitable tweets that will garner attention. Also use this as an opportunity to promote relevant products! Content calendars are an excellent way to keep track of important dates and events your business should be involved with online.
Tweets with pictures do better than those without. Use bright pictures to grab your customer attention. Maybe even use stickers to add some humour!
Embrace Video Marketing
Video marketing is tipped to be a huge thing in the future and with 82% of Twitter users watching videos on the platform, you’re losing out big time if you haven’t embraced the video revolution. Contact us for more info on our disposable video content services for social media.
Polls are an excellent way to engage directly with your customers, especially when it comes to feedback. It also brings your audience back to your tweets to see the results!
Networking hours are a great opportunity to meet other businesses and have them promote you! Don’t forget to also actively engage with customers, the most successful type of business online is one which shows they care about their customers. Examples are UKWedLunch and UKBusinessLunch, most areas have their own hours dedicated to networking for businesses on social media, so search for yours and join in!
If all of this Twitter talk a little bit too much for you but you still want to boost your business online, why not take a look at our social media services, including our £30 Tweet Only service, we’d love to help you improve SEO and expand your audience on social media!